Category Writing

How to Discover your Primary Market

Writing

How to Discover your Primary Market

by: Judy Cullins

Whether you market online or offline, you already know the shot-gun approach to marketing brings few results. You will sell more products and services when you step back and set up a strategy to reach your targeted market.
Approaches That Set you Up to Pull Customer Orders
One: Develop a Specific Customer Profile
It’s good to know whether your customers are primarily women or men. Remember, women buy 70% of the books published. Then, figure out the age range of your customer. One 25-year-old male coaching client aimed his motivational book at his age group. He had a lot of insight already because of his age. You may want to know the marital status.
Is your customer married, single, divorced or separated? Does religion or cultura...

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I Am Biodegradable. My Writing Is Not.

Writing

I Am Biodegradable. My Writing Is Not.

by: David Leonhardt

My dad was wrong. I just discovered that I am good for nuthin’ after all. In fact I’ve been good for nuthin’ all along. I am 100% biodegradable and that means I can be recycled into nuthin’. It also means that no matter how much I waste, no matter how much I consume, no matter how much I pollute, in the end I am environment-friendly. Best of all, I now have an end use.
Now that’s something to put on my resume!
This comes as particularly good news to somebody who is not sure what his purpose is. Sometimes I write these humor columns, pretending to be funny. Sometimes people even laugh, and I worry that it might be the start of an ominous trend.
Sometimes I am selling my happiness book, pretending to be a successful author...

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To Outline Or Not To Outline

Writing

To Outline Or Not To Outline

by: Mallory York

Ah, the age-old writer’s debate–to outline or not to outline?
Outlines have proven quite effective for a lot of writers, and many of the famous stories we know and love–such as Star Wars–were outlined before they were fleshed out into a living, breathing story. (Well, metaphorically living and breathing, anyway.)
But many of the stories that touched us most–like real-life experiences–simply happened, no outlining was needed. Some stories just come to you, while others need some refining before they’re ready to be written. The question is, which one works best for you?
I have always been a ‘seat-of-the-pants’ writer–that is, I’ve just sat down and written most of what I want to write, without any outlining or prior planning.
However, on several ...

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Stimulate Your Sensebuds…and Wave Goodbye To Wri

Writing

Stimulate Your Sensebuds…and Wave Goodbye To Writers Cramp!

by: Linda Gray

When you get stuck for ideas, and the words won’t flow, invariably it’s because one, more or all of your senses aren’t being stimulated.
Staring at a blank screen or sheet of paper really doesn’t help. The best way to stimulate all your senses in one hit is to provide an inspirational space you can work with.
Lots of Feng Shui arrangements appear in western homes these days, and they’re great, but outside those four walls of your writing space, there is another world bursting with enlightenment and inspiration.
Of course you may have to work at it a little, but hey, we all need some exercise sometimes!
Whether you have a balcony or a backyard, you can very simply build a natural living world to plunge into...

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Want To Start a Publishing Revolution?

Writing

Want To Start a Publishing Revolution?

by: Martin Day

Calling all publishers, editors, journalists and freelance writers. It’s time to breathe more life into your copy. Turn your articles into living pieces that spark measurable debate, get closer to your readers and engage their mind and soul – we’re talking revolution.
As it was in the beginning
Publishers have for many years relied on letters to get feedback from their readers and although email has opened up this method of communication it is still time consuming and difficult to process with only a fraction of the received correspondence ever being used.
Let’s face it, as well as being an overhead for the publisher, to most people it is an unrewarding medium in terms of effort required and response received, just think of the ...

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